ST KILDA chief executive Archie Fraser has foreshadowed AFL clubs other than the Swans playing each other in western Sydney while the league pushes ahead with a stand-alone team for the region.

AFL chairman Mike Fitzpatrick revealed in The Age on Saturday that the league planned to establish a team on the Gold Coast by 2011 and another in western Sydney by 2012.

Fraser said yesterday the league should aim for AFL football to be played every week in Sydney to pave the way for the new team, which would have an administrative base in the western suburb of Blacktown, but would play most of its home games at ANZ Stadium (formerly Telstra Stadium).

"You'd certainly want to be playing games there by 2010, I think, to whet the appetite of the locals and ensure there's footy out there every week," Fraser said.

"(But) you obviously can't do that just with the Swans playing there, so it might well mean that teams from all around the country have got to play games at (ANZ) Stadium.

"Potentially that means a modification of the existing fixture, it doesn't necessarily mean teams will lose their 11 home fixtures."

Fraser stressed that the Saints would be unlikely to play any home games in Sydney in the lead-up to the establishment of the new team.

"If there were additional games created to play up there and there was an opportunity to play up there, we'd definitely consider it, but I wouldn't be volunteering home games to play in Sydney," he said.

Fraser said there was no doubt the AFL, which he described as "the strongest national competition", should be moving into western Sydney, which, like the Gold Coast, has one of the fastest-growing population bases in the country.

The Saints boss said he believed that in 20 years' time, there would be no debate over the wisdom of establishing 17th and 18th clubs.

Swans chairman Richard Colless said last year that a second Sydney team would be "an act of lunacy and treachery … (which) would undo all the good work we've done".

"I think each club will make its decision based on the facts that the AFL provides, and each club will have a different view. It's not being right or wrong, and Richard's comments are probably right from the Swans' point of view," Fraser said.

"I wouldn't have thought that Mike Fitzpatrick or the executives at the AFL would be saying this if they didn't believe there was truly a terrific opportunity for the game. Sometimes you have to put your game-expansion hat on to consider some of the things that are being put up."

Fraser's comments came as Hawthorn president Jeff Kennett lashed the AFL for failing to consult clubs before announcing plans to establish the two new clubs.

"My main concern is that we find out about this and some of the detail through an exclusive interview with a journalist," Kennett said on SEN.

"Where's the business plan? I haven't seen a business plan at all for Sydney, or for Queensland. I'm not opposed to them having those thought processes, what I'm upset about is that, here we are on the eve of another season, people have been gearing up for this season, and all of a sudden we're reading in the papers visions that the AFL have that are not backed by a business plan."

AFL spokesman Patrick Keane said the AFL's plans for expansion were long-standing and had been discussed exhaustively and publicly. "We think we've said very clearly for a while that those are the two crucial areas for the AFL to move into," he said.