WOULD-be St Kilda president Steve Bedwell will seek a meeting with AFL chief Andrew Demetriou next week to explain his "blueprint" for the club.

Bedwell, who continued to outline his hopes for the Saints yesterday, said he wanted to allay any concerns the league boss might have about his tilt for power at Moorabbin after Demetriou yesterday expressed confidence in Rod Butterss' financial management of the club.

While the make-up of Bedwell's rival ticket is not yet known, The Sunday Age understands it contains six members. They include a marketing executive who runs his own respected business, a high-profile lawyer, an accountant who is a senior partner at a major firm and a prominent ex-player, as well as Bedwell himself.

The radio personality and comedian said it was likely but not definite that he would be the president if the six candidates were elected to the board.

Bedwell also hit out at critics who have suggested he lacks the necessary business experience to pilot an AFL club.

"My abundant media experience and knowing how to handle the pressure of persistent journalists are two areas that our current president has fallen short in," he said.

"Should I head the club, it would be in a governor general-type role, a ceremonial head … as well, of course, as being kept abreast of all financial and business affairs at the club, chairing meetings and dealing with the AFL."

The former Triple M announcer, who has also written for TV comedies and earns a living as a public speaker, praised Butterss' role in turning around the club's finances and making the Saints profitable but said the current board had lost sharpness and was full of "yes men".

"There are hard economic times ahead for the club, as witnessed by the fact that membership is down 6000 this year, despite the fact that we have made the finals for three years straight," he said.

"A board's true measure is its success not only financially, but in the trophy cabinet as well. One without the other can only bring a hollow feeling of achievement."

Bedwell said he would take responsibility if elected for raising the club's profile, citing Eddie McGuire and Jeff Kennett as presidents he would like to emulate.

"If the club has a competent CEO with a close working relationship with the president, does the president really need to be Bill Gates in terms of business?" he said. "That is the CEO's job."

Bedwell said he could not reveal the members of the ticket because some were still linked to the club and its sponsors. He is expected to name the rival ticket late next week.

Bedwell said it was not his intention to destabilise or divide the club and hoped Butterss could be removed without a protracted or personal battle.

He said the current president's recent mid-season trip to Hawaii was "perhaps a sign that a man who has done many good things for the St Kilda Football Club might be getting a bit tired".

The comedian said he believed Butterss had been good for the club. "But I believe his interest has started to wane while his arrogance continues to grow," he said.

The main gripe levelled at the current administration by Bedwell is the lack of on-field success. But Bedwell said he supported the current coaching staff and believes Lyon — under fire after an injury-hit start to the season — will be "the greatest coach in St Kilda's history".